Free merchant trust precheck tool

Free GMC Misrepresentation Precheck Tool

Check whether public storefront pages expose the merchant trust signals Google Shopping and AI shopping systems need: policies, contact, product data, schema, price, stock, and proof.

Direct answer

This is not a Merchant Center verdict.

The tool is a public-page risk screen. It does not inspect private Merchant Center settings, feed diagnostics, appeal history, legal claims, tax setup, or account status. It checks whether your storefront exposes the evidence a reviewer, crawler, or AI shopping system can see.

When to use it

Use it before a paid audit, appeal prep, or Shopping relaunch.

It is most useful when a Shopify or ecommerce store has unclear policies, weak support details, missing product facts, schema drift, price/stock ambiguity, or merchant trust concerns.

Why merchant trust matters

Shopping systems need enough public evidence to understand what you sell, whether the offer is consistent, and whether shoppers can find material terms like shipping, returns, refunds, warranty, support, and contact paths.

What this cannot decide

This precheck cannot see private Merchant Center diagnostics or decide whether Google will approve a store. It only finds public-page signals worth fixing before a deeper audit or appeal workflow.

What the precheck scans

The tool starts with public crawl evidence, then groups findings into merchant trust buckets that can be reviewed before ordering a paid audit.

Price, currency, availability, variant state, and add-to-cart visibility
Shipping, return, refund, warranty, privacy, terms, and contact links
Product, Offer, Review, and Organization schema signals
Robots.txt, sitemap, canonical, and product discovery paths
Reviews, testimonials, proof, About, support, and brand legitimacy signals
Top public-page blockers to review before ordering the paid audit
Example result from a Shopify storeScore 58 / Review
Review
Return policy is present but disconnected

The store has a return policy page, but product pages and the footer do not make the policy easy to find before checkout.

Missing
Offer schema does not expose clear availability

Product markup exists, but visible stock state and structured Offer fields do not give the same confidence signal.

Review
Contact path is too weak for merchant trust

A contact page exists, but shoppers and crawlers need a clearer support path, business identity, and response expectation.

Next step after the free result

Turn the precheck into a page-level repair plan.

The free tool finds the public blockers. The paid GMC audit turns the same evidence into page notes, screenshots, fix priorities, and copy/schema handoff recommendations.

Result bucketsPass / Review / Missing
Check
Crawl access

Each bucket receives a practical finding, visible evidence, and the first fix to review before deeper manual work.

Check
Policy visibility

Each bucket receives a practical finding, visible evidence, and the first fix to review before deeper manual work.

Check
Product data clarity

Each bucket receives a practical finding, visible evidence, and the first fix to review before deeper manual work.

Check
Schema alignment

Each bucket receives a practical finding, visible evidence, and the first fix to review before deeper manual work.

Check
Contact and support

Each bucket receives a practical finding, visible evidence, and the first fix to review before deeper manual work.

Check
Proof and legitimacy

Each bucket receives a practical finding, visible evidence, and the first fix to review before deeper manual work.

Free vs paid

The free result finds blockers. The paid audit turns them into a repair plan.

  • Free precheck: public crawl, policy discovery, product/schema signals, and top blockers.
  • Paid audit: screenshot-grade evidence, page-level notes, AI shopping readiness, and fix priorities.
  • Fix Pack: schema, copy, FAQ, internal-link, and developer handoff recommendations.
How it works

How this GMC precheck works

The workflow is intentionally narrow: public pages first, visible evidence next, then a practical risk bucket that tells you what to review.

Submit a public storefront URL

Use the homepage or a product/collection URL. The tool normalizes the URL and checks public pages only.

Scan merchant trust evidence

The precheck looks for crawler access, sitemap discovery, policy links, contact paths, product facts, schema, price, stock, and proof.

Review the risk buckets

Results are grouped into pass, review, and missing buckets so the next fix is clear before a paid manual audit.

Decide whether a manual audit is worth it

If the result shows review or missing signals, a paid audit can turn the blockers into screenshot-grade evidence and repair tasks.

Run the free public-page precheck.

Submit a public store URL. Email is optional. The scan checks public pages first and returns a GMC-style trust signal summary directly on this page.

FAQ

Common questions

Is this a Google Merchant Center verdict?

No. This is a public-page risk screen. It checks visible storefront evidence and does not access your Merchant Center account or guarantee approval.

Do I need to connect my Merchant Center account?

No. The free precheck uses public pages such as the homepage, product or collection candidates, robots.txt, sitemap, schema, policy links, and contact paths.

What does the paid audit add?

The paid audit adds screenshot-grade evidence, page-level notes, product and schema review, AI shopping readiness notes, and a prioritized repair plan.

Can this help with AI shopping visibility too?

Yes. AI shopping systems also need clear product facts, policies, contact paths, proof, and schema before they can confidently compare or recommend a store.

What should I fix first if the tool flags a risk?

Start with missing policy links, unclear contact paths, product price or stock ambiguity, and schema that does not match visible page content.